Enterprise and Small Business Management: Principles, Practices & Policies for Business Growth | Strategic Planning & Operational Excellence Guide

Product Description

Do you want to be at the cutting edge of this dynamic and exciting subject? This text delivers the latest research, current thinking and practice, and looks at future trends, as well as covering new topics such as effectuation, entrepreneurial opportunities and habitual entrepreneurs'. This highly successful book provides a comprehensive introduction to entrepreneurship, enterprise and small business for the undergraduate and postgraduate student. With over 30 specialist contributors from academic institutions in the UK, Europe and the USA, this third edition while building on the foundations of the first and second has been extensively revised and updated.